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Another Great alaskan fishing trips Article
Without Market Research You Could Find Yourself Fishing In An Empty Pond
I've never been much of a fisherman. Sitting in a small boat for hours watching a red and white bobber float atop the water holds about as much interest for me as watching paint dry. My old man, on the other hand, would have rather fished than breathe. In fact, his favorite Bible quote was: "Give a man a fish and you feed him for a day; teach a man to fish and he'll sit in the boat and drink beer with you for life." Needless to say, my old man wasn't much of a Bible scholar, but he was one heck of a fisherman.
The few times that I went fishing with him as a young boy (before I was old enough to know better) he'd bait my hook with a worm he'd dug up from our garden and drop it in the water and tell me to watch the bobber until a fish pulled it under the surface. The moment I saw the bobber go under I was to jerk the line and reel the fish in. I can remember staring at that bobber until my eyes crossed and never, not once, did it ever go under the surface. I am probably the only male child ever born in the great state of Alabama who never caught a single fish. It is but one of the disappointments my ancestors have endured on my account, I assure you.
My old man's bobber, on the other hand, would be jerked under the water within minutes of being tossed in. He'd be catching fish left and right and I'd be sitting there like some angler savant just staring at my bobber and wishing I was old enough to cuss out loud.
I discovered a few years later that the reason he caught all the fish was that he baited his hook with live worms while hanging the dead ones on mine. His worm would wiggle seductively to attract every fish within a two mile radius while mine couldn't even get the attention of a starving turtle if it had swam directly into my hook.
I'm sure I suffered some permanent psychological damage as a result of his actions, but we all have our scars to bear. Mine just happens to be in the shape of a hook with a dead worm hanging from it. The memory has been filed away deep in my psyche in a drawer labeled, "Gee, thanks dad." It's a drawer I'm sure we all have, mine is probably just a little fuller than most.
While he could have used a few lessons on child rearing, the old man was an expert in one thing that we entrepreneurs often botch or ignore and that is market research. He didn't call it that, of course. He said, "Son, never fish in a dry hole." Let me translate that tidbit of Forrest Gump advice: don't try to sell a product in a market where there are no buyers. If there are no buyers, there is no market. You can have the greatest product in the world, but if there is no market for your product you might as well pack it up and go dig worms.
Over the years he had surveyed every inch of that lake and as a result knew his market well. Through much research he knew exactly where the best customers, i.e. the hungry fish, were in the lake. And that's where he anchored his boat; smack dab in the middle of his own starving niche market.
Having found his hungry market he tested products to sell into it. He tried crickets, dough balls, lures, worms, and who knows what else, to determine the kind of bait the fish liked best. In the internet marketing business we call it split testing: offering customers variations of a theme to see which one brings the greatest response. In his case worms were the product that his market liked best.
He also knew his customers well. He knew that if they liked the product they'd be quick to bite. He knew without flinching exactly how to react when they nibbled the bait. He didn't jerk the line because he knew that might let his customer get away. He tugged it gently until he had his fish hooked, then he'd reel them in and close the deal.
And being the consummate fisherman cum entrepreneur he always took his best customers to dinner, literally. What the old man knew was that in fishing, as in business, you succeed by giving customers (be they human or be they fish) what THEY are hungry for, what THEY want or need; not by trying to catch them with the bait or sell them products YOU think they should have.
Sometimes we entrepreneurs think we're smarter than our customers (OK, sometimes we are). We think that they will buy whatever we put in front of them if we just do a really good job of selling it. I've actually heard some arrogant entrepreneurs say just that, "They'll buy what I have to sell or they can take their business elsewhere." That line of thinking guarantees that you will spend most of your time watching bobbers that never get pulled under.
It's when we take our customer's wants and needs for granted that we fail as entrepreneurs and our lines sit in the water undisturbed. The problem often comes when entrepreneurs put the cart before the horse. They will create a product or service for which there is no market. They fail to survey the pond for hungry fish. Instead they grab the bait they think will work and off they go. Usually they come back empty handed. It happens to entrepreneurs and fishermen all the time.
What can you do to help ensure that the pond you're considering is full of hungry fish? That's a topic we'll discuss next time. Keep watching that bobber now, you hear.
Here's to your success!
Tim Knox
About the Author
Tim Knox
Entrepreneur, Author, Speaker
Tim Knox is a nationally-known small business expert who writes and speaks frequently on the topic.
For more information or to contact Tim please visit one of his sites below.
http://www.dropshipwholesale.net
http://www.smallbusinessqa.com
http://www.timknox.com
Thoughts about alaskan fishing trips
O-Ring Foam Indicators
Foam O-Ring Indicators are a great way to detect strikes while fishing nymphs. The foam material will not absorb water like yarn. The O Ring design allows you to attach the indicator without cutting the leader. To attach fold the leader in a loop small enough to fit through the O Ring. Push enough leader through the O Rig to allow the indicator to fit through. After the indicator has gone through the loop pull the leader snug to hold in place. To adjust push open the loop in the leader and slide the indicator as needed. If you'd like a specific color please make a note in your order comments and we'll try to get you that color if it's in stock.
Price: .99
Bunny Leech, Brown
A large profile leech pattern, this brown bunny leech fly will get attention from a distance. Cross cut and Zonker style rabbit strips give this fly a lifelike pulsating action proven to stimulate strikes from trout, salmon, bass, and a variety of other species.
Price: 1.25
Aloe Up Pro Sport SPF 30 1oz
Since 1982, Aloe Up has been producing Aloe based sun and skin care products, which can be found in high-end resort, golf, ski, surf, sporting goods, and gift shops worldwide. With over 80 different formulas to choose from, Aloe Up provides products to fit all your sun and skin care needs.
Price: 4.99
Fishpond Double Haul Chest/Backpack System
Double Your Pleasure. The Double Haul Chest Backpack System is designed to be worn together as a system or by using the backpack or chestpack on its own. This versatile combination is the perfect product for all-day fishing on water where you need to store extra gear. The backpack's slender profile allows plenty of cargo storage with an expandable main pouch and ease-of-movement while casting. Hydration compatible for a 100 oz. bladder. The roomy chestpack lies flat against the chest and includes our signature 'zip-down' fly bench with replaceable rippled high density foam. It is also very line friendly. Features D-ring net lash Comfortable air mesh backing Adjustable sliding straps for a perfect fit Light weight rip-stop nylon and strong ballistic materials Cord and webbing loops for accessory attachment Interior hydration bladder pouch and tube port (bladder not included) Compression straps Expandable zip back pocket Signature âzip-downâ fly bench with replaceable rippled foam Tool pockets Dimensions 10â x 7â x 4.5â (Chest Pack) ⢠Fishpond products are backed by a Fishpond Guarantee ⢠Free Shipping Fishpond is the fly-fishing industry's newest and most innovative accessory products company. We're small, but our products are already making more than a few ripples. By rethinking product design from the ground-up, we've created an impressive line up of fly-fishing storage products and accessories that look great, and outperform anything else available on the market. We started with a few simple ideas: design and create a tippet dispenser, develop an innovative cutting tool or clipper, and reshape the fly storage category with the creation of a series of soft-sided cases and chest packs. Our simple ideas turned into very complex design obstacles and challenged some of the best industrial designers in the country, yet we've succeeded with our vision and created a line of revolutionary accessory products that will stand the test of time. Fishpond is all about design and function . We are the first to bring a functional tippet dispenser to the market-one that stores, straightens, cuts and dispenses tippet material directly from most commercially manufactured freshwater tippet spools. Look for our saltwater version in the coming months. Tired of plastic and aluminum fly boxes? We've also created an entirely new product category with our molded nylon and soft-sided fly cases. With ease-of-use in mind, brightly colored jacquard webbing on the spine serves as a hand strap to securely hold the case while on the water. This gives our cases their signature style and unparalleled function. To keep us on the cutting edge, we're redefining the accessory segment with revolutionary products like our patented, ergonomically designed Titanium Clippers with optional integrated retractor that make competitive tools based on the traditional nail clipper obsolete. Our research has told us that fly-fishing enthusiasts want to lighten their load. In response to this trend, fishpond has created two new chest/fanny packs that can complement or replace the traditional fishing vest. Each product has our signature zip-down "fly bench" with a replaceable foam fly page that serves as a convenient fly changing station and work area. At fishpond, we're committed to staying on the leading edge of fly-fishing product design, and we're already hard at work on the next generation of new products to enhance our position as an emerging leader with our dealer-partners and customers. Fishpond is connected to the past and it's timeless traditions, but its focus is on making designs for the fly-fishing enthusiast that will endure the future. We're committed to our dealer-partners and consumers at every level, and want to earn your trust and support by offering quality service, delivery and creativity.
Price: 129.00
Recommended alaskan fishing trips Items
Fishing the Sloe-Black River: Stories
Fishing the Sloe-Black River: Stories
Maine Fishing Depth Maps
Washington River Maps & Fishing Guide
Washington River Maps & Fishing Guide
Headlines on alaskan fishing trips
Quality over quantity: Pursuers of summer pleasures find choices as painful as prices
Mon, 02 Jun 2008 21:08:27 GMT
Editor's note: This is the second in a weeklong series looking at the effects of rising costs on the Kenai Peninsula.
Two area residents mark 90th birthdays
Sun, 22 Jun 2008 07:00:00 GMT
Friends and family are invited to help Margaret Hamilton celebrate her 90th birthday by showering her with cards.
fishing license
Labels: fishing gear | fish tank | fishing tackle
Another Great alaskan fishing trips Article
Without Market Research You Could Find Yourself Fishing In An Empty Pond
I've never been much of a fisherman. Sitting in a small boat for hours watching a red and white bobber float atop the water holds about as much interest for me as watching paint dry. My old man, on the other hand, would have rather fished than breathe. In fact, his favorite Bible quote was: "Give a man a fish and you feed him for a day; teach a man to fish and he'll sit in the boat and drink beer with you for life." Needless to say, my old man wasn't much of a Bible scholar, but he was one heck of a fisherman.
The few times that I went fishing with him as a young boy (before I was old enough to know better) he'd bait my hook with a worm he'd dug up from our garden and drop it in the water and tell me to watch the bobber until a fish pulled it under the surface. The moment I saw the bobber go under I was to jerk the line and reel the fish in. I can remember staring at that bobber until my eyes crossed and never, not once, did it ever go under the surface. I am probably the only male child ever born in the great state of Alabama who never caught a single fish. It is but one of the disappointments my ancestors have endured on my account, I assure you.
My old man's bobber, on the other hand, would be jerked under the water within minutes of being tossed in. He'd be catching fish left and right and I'd be sitting there like some angler savant just staring at my bobber and wishing I was old enough to cuss out loud.
I discovered a few years later that the reason he caught all the fish was that he baited his hook with live worms while hanging the dead ones on mine. His worm would wiggle seductively to attract every fish within a two mile radius while mine couldn't even get the attention of a starving turtle if it had swam directly into my hook.
I'm sure I suffered some permanent psychological damage as a result of his actions, but we all have our scars to bear. Mine just happens to be in the shape of a hook with a dead worm hanging from it. The memory has been filed away deep in my psyche in a drawer labeled, "Gee, thanks dad." It's a drawer I'm sure we all have, mine is probably just a little fuller than most.
While he could have used a few lessons on child rearing, the old man was an expert in one thing that we entrepreneurs often botch or ignore and that is market research. He didn't call it that, of course. He said, "Son, never fish in a dry hole." Let me translate that tidbit of Forrest Gump advice: don't try to sell a product in a market where there are no buyers. If there are no buyers, there is no market. You can have the greatest product in the world, but if there is no market for your product you might as well pack it up and go dig worms.
Over the years he had surveyed every inch of that lake and as a result knew his market well. Through much research he knew exactly where the best customers, i.e. the hungry fish, were in the lake. And that's where he anchored his boat; smack dab in the middle of his own starving niche market.
Having found his hungry market he tested products to sell into it. He tried crickets, dough balls, lures, worms, and who knows what else, to determine the kind of bait the fish liked best. In the internet marketing business we call it split testing: offering customers variations of a theme to see which one brings the greatest response. In his case worms were the product that his market liked best.
He also knew his customers well. He knew that if they liked the product they'd be quick to bite. He knew without flinching exactly how to react when they nibbled the bait. He didn't jerk the line because he knew that might let his customer get away. He tugged it gently until he had his fish hooked, then he'd reel them in and close the deal.
And being the consummate fisherman cum entrepreneur he always took his best customers to dinner, literally. What the old man knew was that in fishing, as in business, you succeed by giving customers (be they human or be they fish) what THEY are hungry for, what THEY want or need; not by trying to catch them with the bait or sell them products YOU think they should have.
Sometimes we entrepreneurs think we're smarter than our customers (OK, sometimes we are). We think that they will buy whatever we put in front of them if we just do a really good job of selling it. I've actually heard some arrogant entrepreneurs say just that, "They'll buy what I have to sell or they can take their business elsewhere." That line of thinking guarantees that you will spend most of your time watching bobbers that never get pulled under.
It's when we take our customer's wants and needs for granted that we fail as entrepreneurs and our lines sit in the water undisturbed. The problem often comes when entrepreneurs put the cart before the horse. They will create a product or service for which there is no market. They fail to survey the pond for hungry fish. Instead they grab the bait they think will work and off they go. Usually they come back empty handed. It happens to entrepreneurs and fishermen all the time.
What can you do to help ensure that the pond you're considering is full of hungry fish? That's a topic we'll discuss next time. Keep watching that bobber now, you hear.
Here's to your success!
Tim Knox
About the Author
Tim Knox
Entrepreneur, Author, Speaker
Tim Knox is a nationally-known small business expert who writes and speaks frequently on the topic.
For more information or to contact Tim please visit one of his sites below.
http://www.dropshipwholesale.net
http://www.smallbusinessqa.com
http://www.timknox.com
Thoughts about alaskan fishing trips
O-Ring Foam Indicators
Foam O-Ring Indicators are a great way to detect strikes while fishing nymphs. The foam material will not absorb water like yarn. The O Ring design allows you to attach the indicator without cutting the leader. To attach fold the leader in a loop small enough to fit through the O Ring. Push enough leader through the O Rig to allow the indicator to fit through. After the indicator has gone through the loop pull the leader snug to hold in place. To adjust push open the loop in the leader and slide the indicator as needed. If you'd like a specific color please make a note in your order comments and we'll try to get you that color if it's in stock.
Price: .99
Bunny Leech, Brown
A large profile leech pattern, this brown bunny leech fly will get attention from a distance. Cross cut and Zonker style rabbit strips give this fly a lifelike pulsating action proven to stimulate strikes from trout, salmon, bass, and a variety of other species.
Price: 1.25
Aloe Up Pro Sport SPF 30 1oz
Since 1982, Aloe Up has been producing Aloe based sun and skin care products, which can be found in high-end resort, golf, ski, surf, sporting goods, and gift shops worldwide. With over 80 different formulas to choose from, Aloe Up provides products to fit all your sun and skin care needs.
Price: 4.99
Fishpond Double Haul Chest/Backpack System
Double Your Pleasure. The Double Haul Chest Backpack System is designed to be worn together as a system or by using the backpack or chestpack on its own. This versatile combination is the perfect product for all-day fishing on water where you need to store extra gear. The backpack's slender profile allows plenty of cargo storage with an expandable main pouch and ease-of-movement while casting. Hydration compatible for a 100 oz. bladder. The roomy chestpack lies flat against the chest and includes our signature 'zip-down' fly bench with replaceable rippled high density foam. It is also very line friendly. Features D-ring net lash Comfortable air mesh backing Adjustable sliding straps for a perfect fit Light weight rip-stop nylon and strong ballistic materials Cord and webbing loops for accessory attachment Interior hydration bladder pouch and tube port (bladder not included) Compression straps Expandable zip back pocket Signature âzip-downâ fly bench with replaceable rippled foam Tool pockets Dimensions 10â x 7â x 4.5â (Chest Pack) ⢠Fishpond products are backed by a Fishpond Guarantee ⢠Free Shipping Fishpond is the fly-fishing industry's newest and most innovative accessory products company. We're small, but our products are already making more than a few ripples. By rethinking product design from the ground-up, we've created an impressive line up of fly-fishing storage products and accessories that look great, and outperform anything else available on the market. We started with a few simple ideas: design and create a tippet dispenser, develop an innovative cutting tool or clipper, and reshape the fly storage category with the creation of a series of soft-sided cases and chest packs. Our simple ideas turned into very complex design obstacles and challenged some of the best industrial designers in the country, yet we've succeeded with our vision and created a line of revolutionary accessory products that will stand the test of time. Fishpond is all about design and function . We are the first to bring a functional tippet dispenser to the market-one that stores, straightens, cuts and dispenses tippet material directly from most commercially manufactured freshwater tippet spools. Look for our saltwater version in the coming months. Tired of plastic and aluminum fly boxes? We've also created an entirely new product category with our molded nylon and soft-sided fly cases. With ease-of-use in mind, brightly colored jacquard webbing on the spine serves as a hand strap to securely hold the case while on the water. This gives our cases their signature style and unparalleled function. To keep us on the cutting edge, we're redefining the accessory segment with revolutionary products like our patented, ergonomically designed Titanium Clippers with optional integrated retractor that make competitive tools based on the traditional nail clipper obsolete. Our research has told us that fly-fishing enthusiasts want to lighten their load. In response to this trend, fishpond has created two new chest/fanny packs that can complement or replace the traditional fishing vest. Each product has our signature zip-down "fly bench" with a replaceable foam fly page that serves as a convenient fly changing station and work area. At fishpond, we're committed to staying on the leading edge of fly-fishing product design, and we're already hard at work on the next generation of new products to enhance our position as an emerging leader with our dealer-partners and customers. Fishpond is connected to the past and it's timeless traditions, but its focus is on making designs for the fly-fishing enthusiast that will endure the future. We're committed to our dealer-partners and consumers at every level, and want to earn your trust and support by offering quality service, delivery and creativity.
Price: 129.00
Recommended alaskan fishing trips Items
Fishing the Sloe-Black River: Stories
Fishing the Sloe-Black River: Stories
Maine Fishing Depth Maps
Washington River Maps & Fishing Guide
Washington River Maps & Fishing Guide
Headlines on alaskan fishing trips
Quality over quantity: Pursuers of summer pleasures find choices as painful as prices
Mon, 02 Jun 2008 21:08:27 GMT
Editor's note: This is the second in a weeklong series looking at the effects of rising costs on the Kenai Peninsula.
Two area residents mark 90th birthdays
Sun, 22 Jun 2008 07:00:00 GMT
Friends and family are invited to help Margaret Hamilton celebrate her 90th birthday by showering her with cards.
fishing license
Labels: fishing gear | fish tank | fishing tackle
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